![]() It’s kind of coming full circle, in some ways, for me to have this conversation. We work with clubs, gyms, instructors, and consumers all around the world to help motivate people, and to get them active. We’re a global fitness company making fitness content that we choreograph to music. ![]() There’s a ton to talk about, from the fitness world and everything that you’ve all been up to, but maybe just to kick things off can you introduce yourself and tell us about Les Mills? Yeah, I’m looking forward to this conversation. How’s it, Joe? Thanks for having me, mate. Plus, we talk about the power of community, and building a fitter planet. In this episode we discuss the company’s 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Today I’m joined by Les Mills CEO, Clive Ormerod. Welcome back to the Fitt Insider podcast. We are passionate about growing the industry as a whole. We want to fill studios, and we want to make sure those customers can be served at home or if they’re on the road when they’re traveling. We know customers are looking for convenience, which allows them to work out around their lives. We’re a human business, and we love personal, human connection. That’s what our business ultimately is looking to inspire because it’s about connection and community. We really believe live, in-club experience is the pinnacle. View current Fitt Insider investment and get in touch.Subscribe to the Fitt Insider newsletter.Clive’s thoughts on specialization and innovation.How Les Mills leverages technology to deliver diverse fitness content.Keys to enabling consistent company growth.How Les Mills creates exceptional experiences IRL & digitally.Plus, we talk about the power of community and building a fitter planet. ![]() With programming that mixes music, motivation, and movement, Les Mills content is licensed by over 21K gyms and facilities across 100+ countries.Ĭlive and I discuss the company’s legacy in the fitness industry and the evolution of its omnichannel offering, from in-club and instructor training to digital and VR content. Les Mills has been creating fitness experiences for over 50 years, playing a key role in the development of modern-day group fitness classes. Today, I’m joined by Clive Ormerod, CEO of Les Mills International, an international group fitness brand.
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